Amongst women in the Black community, the Superwoman Complex is real. Many women, especially entrepreneurs, have been taught to "do-it-all", while foregoing sleep and neglecting self-care. Aycee Brown of Goodnight Darling Co has set out to change this by opening up the dialogue surrounding the correlation between a good night's rest and extending the longevity and quality of our lives.BLKGRN: Why do you do what you do? AYCEE: I’m Aycee Brown Chief Sleep Officer for Goodnight Darling Co. a beauty, wellness, and herbal apothecary lifestyle brand dedicated to teaching people how to sleep well and practice better self-care. I have suffered from insomnia since the age of 15 and it's my passion to bring awareness to sleep-related issues that women have and never talk about.
Aycee of Goodnight Darling Co.
BLKGRN: Why do you think it is important to Buy Black? AYCEE: I believe it's important to buy black because we have been creating and making for years and our products are just amazing. We deserve the spotlight just as much as our other counterparts. BLKGRN: What’s your self-care routine? AYCEE: My short version self-care routine consists of taking a bath about an hour before bed, putting on night treatments that I’ve been testing for my brand, then grabbing a good book and reading until I fall asleep. BLKGRN: What's on your vanity and what’s in your purse? AYCEE: Lord, my vanity looks like a counter at Nordstroms. I have every face oil and serum you can think of, body lotions, and oils, treatments, you name it. In my purse, I carry a black lavender room spray mini, and lip balm and a comb. BLKGRN: Anything else coming soon? AYCEE: Yes, tons of products. We are expanding our bath line and introduction skin care to the mix but in a very different way. And a secret project that I can’t talk about but it's going to be amazing.