Abir Ibrahim is a Sudanese-American recognized practitioner, organizer and thought leader on economic and community development, women equality and global health. She was born and raised in Sudan during a time of heightened political instability, sanctions, genocide and a civil war that negatively impacted the country’s economy, access to healthcare services, education and basic human rights, especially among women and children.
Her commitment to alleviate extreme poverty among women and children led her to earn a Master’s Degree in Public Health and worked with leading partners to implemented various grassroots initiatives to support underserved women and youth across Africa. In 2014, Abir was appointed by the U.S. Peace Corps to serve as a Health Advisor in a small village in Tanzania called Kicheba.
In response to the death of her neighbor due to AIDS, Abir established Inua Naturals to combat the gender poverty gap in her village and improve women’s access to better healthcare services. Inua in Swahili means to 'uplift', a commitment to celebrate and empower underserved women in rural East Africa through agribusiness and innovation. Inua works with over 154 marginalized women farmers and artisans every day to jump start their farms, build their businesses, sustainably increase income and at the same time provide community-driven solutions to improve access to health and education.
Inua is redefining what ethical looks-like; offering high quality skin, bath, body care and wellness products that are formulated with only certified organic ingredients that are locally and sustainably sourced in East Africa. We are proud to give our global customers the opportunity to directly impact underserved communities, while enjoying all-natural, handcrafted products, free of preservatives and harmful chemicals.