luv + Co.
Founders: Dr. Melodie Davis-Bundrage
LUV + CO. was created to fill a void in the marketplace for stylish eco-beauty products and education on safe cosmetics education for women and girls of color. LUV + CO. products are gluten-free, cruelty-free, talc and paraben-free and many are vegan. The mission, spreading LUV, is to help equalize eco-beauty by offering inclusive green beauty products, teaching women about healthy color cosmetics so they may avoid toxic ingredients that may lead to disease and learning disabilities and showing "LUV" to black women that have historically been overlooked, voices unheard, or deemed unworthy of quality, safe cosmetics.
A love of make-up and proper skincare fostered in Dr. Melodie Davis-Bundrage at an early age due to suffering through a childhood illness that caused permanent and excessive scarring of her skin. This early start of having sensitive skin and needing to steer clear of products that contained skin irritants while finding suitable colors for her skin tone prompted a desire in her to improve product selection for black women.
After 15 years of working for well-known cosmetic brands and retailers she decided to become an entrepreneur and open a brick and mortar cosmetics studio. It was disappointing to her as a retailer that not enough healthy make-up brands for ethnic skin existed at that time to retail. This experience led her to research and product development as well as teaching sustainability and marketing in the retailing and beauty industry at major research and business universities.