aseede Lavender & Sage Aromatherapy Mist
BLK+GRN: What was your "Aha Moment" and when did your vision start to manifest? TIFFANY: All good things start from a seed of inspiration. The inspiration for aseede came from my desire to find plant-based aromatherapy skincare products made from ingredients I could grow. I knew certain plants held powerful healing potential and I wanted a natural remedy to help manage my stresses. I have always lived mindfully but after the birth of my son, there was a seismic shift in what I needed for my mind, body, and spirit. Having a child can be a hugely transformative and stressful experience. I became more conscious of the fragility of maintaining healthy stress levels, the importance of environmental sustainability, and my desire for clean, all-natural healing resources. African American women, especially single mothers, are twice as likely to suffer from extreme stress as their counterparts which is one reason I am so passionate about helping my community. I founded aseede in 2016 in response. BLK+GRN: How is your brand green? Why was this important to you? TIFFANY: Aseede ingredients are all natural, plant-based and most are unrefined meaning none of the natural healing properties are stripped from the nut butters and oils. It is important to me to preserve traditional healing resources while modernizing where appropriate.
“We need our brothers and sisters to buy Black so we can continue to service from an overflowing cup of prosperity and peace.” - TIFFANY WILBURN
BLK+GRN: Why do you think it is important to Buy Black?
TIFFANY: It is important to support and help sustain black business because we are a community of creative, strong entrepreneurial-minded people that culturally feed the world. Our music, food, dance and varied creativity inspires new technology, education and more. We need our brothers and sisters to buy Black so we can continue to service from an overflowing cup of prosperity and peace.