Aeva Beauty: Redefining Beauty for Deep Melanin Hues

Founded by Haitian professional cosmetologist Francisca Francois, Aeva Beauty was born from over a decade of hands-on experience in the beauty industry and a deep desire to fill a glaring gap. After more than ten years behind the chair and beauty counters, Francisca saw what so many women with deep melanin tones already knew—there simply weren’t enough products that truly celebrated and complemented their skin.

That realization became her motivation. In 2018, Aeva Beauty came to life—an inclusive beauty brand dedicated to dark-skinned Black women. For Francisca, Aeva Beauty isn’t just a brand—it’s a mission, a movement, and a love letter to the richness of deep complexions that deserve to be represented, celebrated, and catered to with care.

Every Aeva Beauty product is thoughtfully developed with deeper tones in mind. From rich pigments that pop beautifully against melanin-rich skin to nourishing, skin-loving formulas, each product enhances without compromising health or quality. It’s beauty made by us, for us.

One of Aeva Beauty’s standout creations is Your Lips But Better. Francisca created this gloss because she wanted a product that truly cared for your lips while looking bomb. Packed with nourishing shea butter and hydrating oils, it delivers that smooth, non-sticky shine we all love. It enhances your natural lip color without ever feeling dry or heavy—just soft, juicy, and moisturized. This isn’t just a gloss; it’s your go-to for everyday confidence. Because our lips deserve to be loved on too.

What sets Aeva Beauty apart is its unwavering commitment to dark-skinned women. The brand’s focus isn’t on inclusion as a buzzword—it’s inclusion as the foundation. Every shade, every product, and every formula is a testament to the belief that representation matters and that beauty comes in every shade of deep.

At its core, Aeva Beauty’s mission is simple yet powerful: to empower women to express their unique beauty and feel their absolute best. Through intentional formulation, rich color stories, and authentic representation, Aeva Beauty is redefining beauty standards—one product, one woman, one moment at a time.

Join Aeva Beauty on this transformative journey. Together, we can continue to celebrate the brilliance, depth, and undeniable beauty of melanin in all its shades.