ÈYÍ DÁRA: Science, Soul, and the Celebration of Textured Hair

Ganiyat Salami is a visionary entrepreneur and the creative force behind ÈYÍ DÁRA, a premium hair care brand redefining what it means to care for textured and natural hair. With a Master’s in Applied Molecular Biology and an MBA, Ganiyat brings together scientific precision and business insight to craft luxurious, natural products that honor the beauty and versatility of Black hair.

Her journey began humbly in her apartment kitchen during the pandemic, where she experimented with natural ingredients to heal and hydrate her own curls. What started as a personal pursuit of healthier hair quickly evolved into a mission—to create products that nourish from root to soul. Guided by her expertise in project management, product development, and organic formulation, Ganiyat transformed that kitchen curiosity into ÈYÍ DÁRA, a brand that beautifully merges science and self-care.

Since its 2022 debut, ÈYÍ DÁRA has embodied Ganiyat’s commitment to sustainability, quality, and inclusivity. The brand’s first product, a signature shampoo bar, was formulated with 99% natural ingredients—gentle on both the scalp and the planet. From there, the collection expanded, always rooted in the belief that wellness, joy, and self-acceptance are non-negotiable.

One of ÈYÍ DÁRA’s standout products, the Deep Conditioning Mask, exemplifies the brand’s philosophy. This rich, creamy treatment is infused with nourishing oils and exotic butters that deeply restore hydration, strength, and shine. Designed especially for coily, curly, and dry hair, it transforms wash day into a spa-like ritual—complete with calming lavender and botanical extracts that soothe the senses as they pamper every strand.

But ÈYÍ DÁRA is more than a haircare line—it’s a movement. Ganiyat has cultivated a nurturing space that educates and empowers, centering darker-skinned beauty with reverence and intention. Through her work, she reminds women that every curl, kink, and coil is sovereign—and that they are worthy, seen, and divinely made.

A proud Nigerian-American, Ganiyat infuses her heritage and holistic values into everything she creates. When she’s not developing products or mentoring women on their wellness journeys, she finds inspiration behind the lens of her camera, on long walks, or in quiet moments of reflection. Each experience fuels her commitment to building a brand grounded in love, culture, and purpose.

With ÈYÍ DÁRA, Ganiyat Salami is not just selling haircare—she’s cultivating confidence, community, and celebration. Her work invites us all to elevate our routines into rituals and to treat our hair, and ourselves, with the reverence we deserve.