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Article: Episode 40 - Goddess Skincare - Danese & Ashlee


Episode 40 - Goddess Skincare - Danese & Ashlee

Dynamic mother-daughter duo Danese and Ashlee unveil the intimate journey of creating Goddess Skincare, a brand that prioritizes holistic skincare, while emphasizing the crucial role of mutual respect in their partnership. The Smalls, fueled by generations of family traditions, are on a steadfast mission to redefine skincare.

Their innovative product line extends far beyond facial care, delving into the realm of full-body nourishment with body butters and sugar scrubs. Their incorporation of CBD showcases a commitment to harnessing natural healing properties, providing not only deep hydration but also combating skin conditions like eczema. They shed light on the challenges of navigating a complex regulatory landscape for CBD products, reflecting their determination to bring this transformative element to a wider audience. As they set their sights on an upcoming spa experience that will offer a unique Black perspective, Danese and Ashlee champion self-love, authenticity, and embracing one's natural beauty, leaving a lasting imprint on the world of skincare. 

Quote from interviewee for callout box:

“Being a goddess is being authentic to who God has created you to be.” – Ashlee Smalls

Biggest Takeaways You Don’t Want to Miss:

  • Life is a continuous journey, and building a brand is about finding balance and serving oneself the best way possible.
  • Skincare is not just about topical products but also encompasses a holistic lifestyle approach, including a balanced diet, exercise, stress management, and overall well-being, as these factors significantly impact skin health.
  • CBD in skincare can provide anti-inflammatory, antioxidant, moisturizing, and pain-relief benefits, making it a versatile ingredient that supports skin health and appearance. 

Check Out These Highlights:

Danese and Ashlee eloquently define the concept of a "Goddess" and reveal the profound inspiration that ignited the creation of Goddess Skincare. (4:08) 

Ashlee and Danese explain the harmonious interplay between their mother-daughter bond and their dynamic business partnership (11:05)

Unveiling the remarkable therapeutic attributes of CBD within their skincare line, Danese and Ashley provide an in-depth exploration of its healing properties (19:52)


  • “Well, I learned at an early age the importance of nourishing the skin daily. You know, our skin is our largest organ, and it requires daily nourishment.” – Danese Smalls
  • “We want to encourage women to love their authentic beauty and men because our products are gender neutral. But we would love for people to genuinely love the skin that they're in, feel comfortable naked.” – Ashlee Smalls  
  • "It's about really just focusing on yourself and really focus on your skin and really focus on putting this nourishment on your skin." – Danese Smalls