Ibi Meier-Oruitemeka is a natural beauty and wellness beauty expert, creative entrepreneur and the founder and creative director of The Afro Hair & Skin Co.
Ibi began researching and developing her powerful line of holistic products over a period of 5 years, seeking to eliminate all of the common toxins that she felt contributed to the undermining of black women's health and well-being. While providing high functioning all-natural alternatives.
Through The Afro Hair & Skin Co. Ibi aims to share her love of natural beauty and educate on how these ingredients can best be harnessed in beauty products specifically for black women.
Having recognized the need for a more ethical and sustainable approach she is an advocate for the use of locally sourced and grown ingredients and actively supports British artisans, makers and small-scale producers by buying British ingredients that make up much of her range.
Her bestselling facial oil FLOW has attracted the attention of top beauty editors and was subsequently named as 'Best Skincare for and By People of Colour' byVOGUE. She has also attracted the attention of publications such as Marie-Claire, Psychologies, NYLON, The Sunday Times Style supplement, ESSENCE and many more.