Catrina of Urban Serenité
This week, we're talking to Catrina who, as a lifetime lover of wellness, got fed up with the conventional products that were available for sensitive skin and created her own holistic product line, Urban Serenité .
BLK+GRN: Who are you and why do you do what you do?CATRINA: Hi, my name is Catrina, owner of Urban Serenité. I have been passionate about the realm of beauty and wellness for as long as I can remember. After years of experiencing skin problems as a result of using conventional products that were harsh on my sensitive skin, I realized it was time for a change. I decided to take matters into my own hands and learn everything I could about holistic skincare and wellness. BLKGRN: What was your "Aha Moment" and when did your vision start to manifest? CATRINA: Soon after embarking upon my wellness journey, I completed numerous Herbal and Apothecary courses. Before I knew it, I was creating planet-protecting products with purpose and intentions.
BLK+GRN: Why do you think it is important to Buy Black?
CATRINA: Buying black is essential to building wealth within the black community. We must support black businesses to keep black dollars circulating within the black community.