BLK + GRN Is Growing: Expanding Beyond Personal Care to a Holistic Lifestyle Marketplace

BLK + GRN Is Growing: Expanding Beyond Personal Care to a Holistic Lifestyle Marketplace

From the beginning, BLK + GRN has always been more than a marketplace—it’s been a movement. What started as a space to connect conscious consumers to non-toxic personal care products handcrafted by Black women artisans has blossomed into something bigger.

Our commitment to non-toxic living began with research showing that mainstream personal care products often contain harmful chemicals—many of which disproportionately affect Black people. Studies have revealed higher levels of toxic exposure in products marketed to Black women and men, from hair products to body care. These findings fueled our mission to create a safe space where every product is made with intention, integrity, and wellness in mind.

Now, as we transition to an affiliate model, our artisans ship products directly to customers. This shift allows us to grow beyond personal care and introduce a wider range of intentional, sustainable products—all while maintaining our unwavering commitment to health, wellness, and equity.

This evolution opens the door for us to feature Black women- and men-owned brands across new categories, including fashion, jewelry, home goods, and more. Every product still aligns with our core values of non-toxicity, sustainability, and community empowerment—but now, we’re broadening what it means to live “BLK + GRN.”

To ensure this expansion happens responsibly, we’ve developed a sustainability standard for clothing and jewelry. Each artisan partner must meet our criteria for ethical sourcing, eco-friendly materials, and conscious production practices. From slow fashion garments made with natural fibers to jewelry crafted from recycled metals, every new addition to our marketplace is carefully curated to support a healthier planet and a thriving Black economy.

Our mission has always been clear: to make it easier for our community to live well, shop consciously, and support one another through intentional purchasing power. This next chapter lets us do that on an even larger scale.

BLK + GRN is evolving into a full lifestyle destination—a space where every product you buy not only enhances your well-being but also reflects your values. Whether you’re nourishing your skin, elevating your home, or styling your wardrobe, you can do it all with intention, integrity, and impact.

Because living well isn’t limited to self-care routines—it’s woven into every choice we make.