Oma Organics: Where Culture, Clean Beauty, and Ritual Meet

Founded by Ijeoma Onu, Oma Organics is more than a clean beauty brand—it’s a return to roots, ritual, and the deep wisdom of nature. Born from Ijeoma’s personal health journey and cultural heritage, Oma Organics redefines what it means to care for the skin, the body, and the soul.

Ijeoma’s story began as a mother searching for answers. When her infant son developed severe eczema and nothing on store shelves felt safe enough, she turned inward—to ancestral knowledge, to natural healing, and to the ingredients her foremothers trusted. That moment of desperation became the spark that ignited Oma Organics.

But it wasn’t just about skincare. While navigating fibroids, hormonal imbalance, and the long-term effects of synthetic ingredients on women’s reproductive health, Ijeoma realized how deeply personal and powerful clean beauty could be. She envisioned a brand that didn’t stop at being “non-toxic,” but one that bridged luxury skincare and hormone-safe wellness, especially for women of color who are too often left out of the wellness conversation.

The name “Oma” means good in Ijeoma’s native Igbo language—and that goodness infuses everything she creates. Every formula is non-toxic, non-comedogenic, phthalate-free, and crafted to protect both body and balance. Oma Organics blends ancestral wisdom with modern science, offering more than products—it offers ritual-based self-care, guided by culture, story, and intention.

Two creations capture the essence of what Oma Organics stands for:

UTÓ Extrait de Parfum — A natural gourmand fragrance inspired by Ijeoma’s childhood in Nigeria, UTÓ evokes sweet memories of Ribena juice boxes and vanilla cake shared with friends. Crafted with botanical essences of blackcurrant, vanilla, and citrus, UTÓ proves that natural perfume can be as luxurious and emotionally evocative as any fine fragrance—without a trace of synthetics. It’s more than scent; it’s cultural memory in a bottle.

Sahel Body Crème — Nicknamed Body Butter, but Better, Sahel is a triumph of texture, performance, and purpose. Designed for warm climates and travel, its whipped, cloud-like texture melts effortlessly into melanin-rich skin, delivering deep hydration without heaviness or residue. At its core is the Oma Phytoblend™, a nutrient-dense fusion of desert botanicals that nourishes, protects, and restores the skin barrier—leaving it radiant, resilient, and replenished.

Both products embody the heart of Oma Organics: wellness as ritual, beauty as culture, and nature as healer.

Because goodness isn’t just an ingredient—it’s a way of life.