Episode 20: Dinobi - Augie and Sylvia

Mom-preneur Sylvia Emuwa and her husband Augie, founders of Dinobi, were driven to create a gentle enough product to combat their family of six reoccurring skin irritations. With no response from the detergent companies to determine the ingredients used, they decided to take matters into their own hands by creating a safe detergent that's greener, cleaner, and gentle enough for people to use every day.
Episode 20: Dinobi - Augie and Sylvia

Biggest Takeaways You Don’t Want to Miss:

  • The chemicals in laundry detergents leave a residue that absorbs into your clothing and skin.
  • Many people are burdened with skin irritations from laundry detergent without knowing the ingredients that are causing them.
  • Buying green laundry detergent is safer for your children’s and family’s health.

Check Out These Highlights:

  • The inspiration behind Dinobi (5:12)
  • Sylvia discusses her concerns on the lack of transparency in ingredients within laundry detergent (19:28)
  • Augie expresses the importance of being mindful of the products we buy (23:19)


  • “I turned the detergent bottle around, and I immediately noticed that they only put the ingredients that were in the plastic, not the ingredients that were in the product itself.” -Augie
  • “It's important to be educated and not just passively consume.” – Augie
  • “When you pick up the phone and you're trying to ask somebody what is in this and they never get back to you. That's the problem.” -Sylvia
  • “It is important to really know what it is you're using because a lot of those things do cause issues, physical issues.” -Sylvia