Episode 4: Demosea (formerly So Posh Beauty) - Ronni Wilson
About the Artisan: Ronni Wilson: Demosea
Ronni Wilson is the owner and founder of Demosea. Ronni was diagnosed with an auto-immune disorder at the age of 18 and was told to give up all scented products because they could irritate her skin. All of her beloved fragrances had to be replaced with products that were either unscented or smelled medicinal. She was devastated. She became really ingredient conscious and began to research all of the products she used previously, and what she found was shocking. It was during this research that she found what she calls her life’s passion. She found a recipe to make natural soap and made her first batch of natural soap. She was hooked. That one batch of soap turned into body creams, scrubs, and oils. She began giving away her products to others with skin conditions and after a while, people began to come back and request to order products from her. Before long, she realized she had a business!
Biggest Takeaways You Don’t Want to Miss:
- Find your people and service those people
- How to reach your target market
- Making sure you secure your trademark
- Helping our products get into shops that care about us vs. big box stores
- Black women are supporting each other’s business
Biggest Takeaways You Don’t Want to Miss:
- Find your people and service those people
- How to reach your target market
- Making sure you secure your trademark
- Helping our products get into shops that care about us vs. big box stores
- Black women are supporting each other’s business
Quotes:
- “You will go broke really fast trying to serve everyone. It dilutes your marketing message and marketing dollars”.
- “As an entrepreneur, you have to focus on people who find value in your products”
- “I would not be where I am or this far in my business if it hadn’t been for my tribe which is all a tribe of black women.
- “I would never reach another level and then pull the ladder up.
Links mentioned in this episode: The Creator's Law Firm, https://www.creatorslawfirm.com/
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