Living in Italy for several years, I was inspired by the gentle approach Italian’s have to skin care and beauty. Traveling all over Europe & Northern Africa––France, Denmark, Spain, Croatia––this attitude was consistent;
honor your skin(care).
And then there was Morocco...1,200 year-old beauty rituals imbued with simplicity. We were on a family trip in Marrakech when I met The Herbalist, a fourth generation Moroccan pharmacist. Over the next several years, The Herbalist taught me how to transform plant botanicals into beautiful oils, extracts and herbal remedies. I started to research & experiment, remixing Moroccan traditions with the beauty secrets I had collected all over Europe.
And so the story goes, out of my lovefor time-honored global beauty rituals,sexy French girls who NAIL ‘effortlessly chic’ and the forever quest to possess radiant, hydrated skin, CHAE was born.