My name is Joy A.Johnson, I am an entrepreneur, mother, soulmate, public speaker, and author. Early in my entrepreneurial career, I started my first business in the beauty services business and worked my way to having a full-service spa, Nail & Faces of Joy Spa. I have been a licensed beauty professional serving the Washington DC Metropolitan area for over 15 years. Nails & Faces of Joy Spa is now exclusively mobile and caters to the diabetic, elderly, limited mobility, and health-sensitive communities.
Throughout my entrepreneurial journey, I taught for several major beauty brands, internationally and domestically. Along my journey I wrote a book titled; JOY:the Key to Entrepreneurial Happiness: A Millennials' Guide to Starting, Continuing, and Reinventing your Business. Recently I started teaching a Business 101course to assist others with understanding the important elements of business, business practices and being a properly registered legitimate entity. Being a multi-passionate entrepreneur and solution oriented, I decided to create my brand Joy of Beauty™, a safe body care and lifestyle brand for diabetics, kids, nursing moms, and those fighting in the cancer community. Being a caretaker for my immediate family and my 91-year-old grandmother keeps me busy and grateful for having the ability to do what I love and love what I do.
Using the industry knowledge that I’ve gained over a 15-year span, in 2018, I started making cuticle oil in a convenient roll-on to make it easier for my clients to moisturize their nails. Later that year I developed the Oatmeal and Epsom Salt Soak to offer relief to my two-year-old son that had eczema on his legs. Since I worked with the diabetic and cancer-fighting clients in my spa I was sure to create clean products, without toxic ingredients and use ingredients known to have healing properties.
Fast forward to the global pandemic, COVID-19. I took the product that Ihad begun creating on a small scale and ramped up research and development, labeling, marketing, and all the necessary elements of business to become more visible to an audience other than my clients. As a result, I expanded to the "Joy of Beauty™️". I created products that are safe for children, those fighting cancer, andrecovering, the elderly, allergy-prone, sensitive skin-prone, diabetics, nursing mothers, and those with limited mobility. My products don't contain harsh chemicals and are made with ingredients that are known to provide results.
As the owner of an award-winning spa that is now an exclusively mobile spa that specializes in diabetic pedicures, and the home to theSurvive & Thrive Program which would offer Free monthly services to current cancer fighters (this service is currently suspended until further notice due to the global covid-19 pandemic). It is extremely important to me to provide products to an extremely important but often overlooked demographic. My products cater to sensitive skin, health-sensitive, and diabetic audiences. I believe that it is important to use natural ingredients because our skin is the largest organ in our body. Harmful chemicals can affect your mind, body, and even your mood. Harmful chemicals can also cause skin irritations that can be harmful to health-sensitive individuals, such as those suffering from chronic illnesses and diabetics. Lastly, natural products support a healthier, and cleaner lifestyle. It is just as important to what food you put in your body, as it is the products you put on your body.
One-third of adults are living with a chronic illness. There is no particular face of chronic illness, and there shouldn't be. Adults living with chronic illness have various levels of physical ability, pain, and financial burdens. Let's face it, living with a chronic illness can be exhausting. Joy of Beauty™️ has created products that cater to an often overlooked but extremely important demographic. One illness that especially affects the black community is diabetes. Diabetes affects the African American Community at a disproportionate rate of 60%* when compared to other racial groups. The ability to have witnessed with my own eyes the frailness that was left behind while my mother battled cancer led me to a passion for creating products for the most sensitive of communities.*Source: Northwestern Medicine
I think it is important to buy black for me personally because my children reap the benefits of people buying from me and it is important for them to see us make every effort necessary to do the same for someone else. I also believe that it is not always convenient due to boundaries purposefully or not, and maybe due to lack of ability to meet the standard supply chain demands. Having a marketplace like BLK + GRN makes those efforts to search no longer arduous. Also, being a black-owned marketplace makes it even more a powerful exchange.
I am most proud of my Cuticle Oil Roll-On because it was my first product. As a multi-passionate entrepreneur, I have learned that anything is possible once you make the first step and that is living proof of my first step.