Jasmine Rose is the Founder of Laws of Nature Cosmetics®, an organic and natural mineral foundation product line.
After receiving the news that her mother had metastatic Breast Cancer in 2007, she wanted to learn more about it. Through research, various sources revealed that there is a strong link between certain chemicals such as parabens, mercury, lead, and talc in cosmetics, environmental factors, and instances of developing Breast Cancer.
At the time she started to examine her beauty and dietary habits and decided to adopt a natural lifestyle.
During this transition, she had difficulty finding a safer, natural foundation suitable for my skin tone and type from many cosmetics brands.
Building upon her background as a visual artist, she started experimenting with cosmetic recipes in her kitchen. Once she found the perfect shade match and formula for herself, she figured other Black women shared the same struggle.
In 2015, she decided to launch the brand with its flagship product, the Foxy Finish™ Mineral Creme Foundation, to provide Black women with a safer mineral foundation formulated with high-performance botanical ingredients designed to nourish the skin while providing coverage.