Black women often face limited options when it comes to clean, organic beauty products—especially for deeper skin tones. Jasmine Rose, founder of Laws of Nature Cosmetics, experienced this firsthand when she transitioned to green beauty after her mother’s breast cancer diagnosis in 2007.

Struggling to find a foundation that was both natural and shade-inclusive, she took matters into her own hands, formulating her first product in 2009. By 2015, Laws of Nature Cosmetics was born—a purpose-driven brand dedicated to non-toxic, vegan, and cruelty-free beauty that empowers individuals to take charge of their health while enhancing their natural beauty.