Jasmine Rose is the Founder of Laws of Nature Cosmetics®, a clean beauty makeup brand specializing in organic and natural mineral foundations for Black women.
After receiving the news that her mother had metastatic Breast Cancer in 2007, she wanted to learn more about it. Through research, various sources revealed a strong link between certain chemicals such as parabens, mercury, lead, and talc in cosmetics that potentially cause Breast Cancer.
In 2008, she started to examine her beauty and dietary habits while shifting to a natural lifestyle. During this transition, she had difficulty finding a safer, natural foundation suitable for her skin tone and type from many cosmetics brands. As a makeup lover, she was determined to find something suitable for her skin tone, but that proved unsuccessful. Many foundations she tried were either "too red" or "too irritating" on her skin.
Building upon her background as a visual artist, she started experimenting with DIY cosmetic formulations in her kitchen. After a few years of testing different formulas, she found something that worked for her. Based on her experience, she figured other Black women shared the same struggle finding a clean foundation that both addressed their skin concerns (i.e., hyperpigmentation marks and under-eye circles) and matched their shade and undertones.
In 2015, she decided to launch the brand with its flagship product, the Foxy Finish™ Mineral Creme Foundation, to provide Black women with a safer mineral foundation formulated with high-performance botanical ingredients designed to nourish the skin while providing coverage.