The Power of Pause: Why We’re Joining the Economic Blackout This Holiday Season

From November 5 to December 2, a coordinated economic blackout is taking place—an intentional pause during the height of consumer spending. At first glance, it might seem radical to step away from the holiday rush when stores slash prices and marketing tells us to “treat ourselves” and “buy more.” But this year, many of us are choosing something different. Something quieter. Something more powerful.

The blackout isn’t about deprivation—it’s about awareness. It’s a reminder that our dollars have power, that our choices have ripple effects, and that our values can’t be swayed by flashy sales or limited-time offers. By consciously pulling back from unnecessary spending, we reclaim control from systems that often prioritize profit over people, sustainability, and community well-being.

In my own home, we’re embracing that spirit in a tangible way. This Christmas, my family is making each other gifts instead of buying them. We’ll spend the day playing games, laughing until our bellies hurt, and eating delicious food that fills our hearts as much as our plates. There won’t be piles of wrapping paper or endless Amazon deliveries. There will be time—real, intentional time—together.

Because when you strip away the shopping lists and the sales, the holidays were never meant to be about things. They were meant to be about connection. About gratitude. About love.

So, from November 5 to December 2, we’re hitting pause on consumerism and pressing play on what really matters. We’re stepping into a new kind of abundance—one that can’t be bought, only shared.

And when the blackout ends, our dollars can return to circulation—but this time with purpose. Instead of pouring money back into corporations that overlook our communities, we can spend intentionally with businesses that reflect our values. That means choosing Black-owned brands, sustainable makers, and local artisans who build wealth and wellness within our neighborhoods.

This holiday season, consider what it might mean to celebrate differently. To give from your hands and your heart, not your wallet. To let love, not things, be the centerpiece of your celebration.

Because sometimes the most radical act is not to buy—but to simply be.